How to Measure Hybrid Event ROI

Planning a hybrid event is a little like hosting two events at once, which, technically, it is. You have people in the room, people joining online, speakers in different locations, technology doing its best to behave, and an event team tracking approximately 47 things at the same time.

A full room is encouraging. A busy chat is great. But neither tells the whole story. To understand your hybrid event ROI, you need to look beyond attendance and measure what your event helped you accomplish.

Today we’ll cover the most useful hybrid event KPIs, how to compare in-person and virtual audiences, and how to turn event data into better decisions for your next event.

What is hybrid event ROI?

Hybrid event ROI is the value your event generates compared with the resources invested in producing it.

A basic ROI formula looks like this:

The “return” will look different depending on your event goals.

For example, your event may be designed to:

• Generate leads

• Educate customers or employees

• Raise money

• Build brand awareness

• Create networking opportunities

• Launch a product

• Strengthen community

• Support internal communication

That means there is no single magic number that determines whether a hybrid event worked. The right KPIs depend on what you wanted the event to achieve in the first place.

Start with your event goals

Before reviewing dashboards and spreadsheets, revisit your original goals.

Ask:

• What did we want attendees to do?

• Who was the event designed for?

• What would success have looked like?

• Which outcomes mattered most to leadership, sponsors, speakers, or attendees?

If your main goal was lead generation, focus on registrations, qualified leads, meetings, and conversions.

If your goal was employee engagement, look at participation, survey responses, questions asked, and follow-up actions.

If your event was a fundraiser, donations and donor retention may matter more than the number of people watching online.

The most important metric is the one connected to the purpose of your event, and not simply attendance numbers or total hours viewed.

1. Registration and attendance metrics

Registration is an important starting point, but it is not the finish line, and registration metrics will look and feel different depending on the nature of your event.

Important metrics to track:

• Total registrations

• In-person registrations

• Virtual registrations

• Attendance rate

• No-show rate

• Session attendance

• Repeat attendance across multiple sessions

• Average time attended

Some platforms will have built-in metrics to measure registration vs. attendance, but a simple attendance rate can be calculated using the following:

When reviewing these metrics, be sure to evaluate each audience separately. A 70% attendance rate for your virtual audience and a 90% attendance rate for your in-person audience may tell you that the two groups had different expectations, or it could be tied to something as simple as needing to revise your reminder strategy.

Also pay attention to session-level attendance. If your keynote attracted a large audience but breakout sessions were nearly empty, that is useful information for planning your next agenda.

2. Engagement metrics

Attendance tells you who showed up. Engagement helps you understand whether they participated.

For virtual attendees, track:

• Chat messages

• Poll responses

• Q&A submissions

• Reactions

• Virtual networking activity

• Session clicks

• Resource downloads

• Questions answered

• Time spent on the platform

For in-person attendees, track:

• Session attendance

• Questions asked

• App activity

• Networking meetings

• Sponsor booth visits

• Scavenger hunt or gamification participation

• Survey responses

• Workshop participation

Do not treat engagement as a competition between audiences. In-person and virtual attendees participate differently, and a successful ROI will look different for both.

Someone attending in person may be networking between sessions, while a virtual attendee may be asking thoughtful questions in the chat. Both behaviors can indicate a successful experience.

3. Audience retention and drop-off

One of the most useful virtual event metrics is audience retention.

Retention shows how long attendees stayed and when they left. If a significant number of viewers disappear ten minutes into a session, it’s worth exploring why.

Possible causes include:

• The session ran too long

• The content did not match the session description

• The presenter was difficult to hear or see

• The virtual experience felt passive

• There was a technical issue

• Attendees only joined for one specific segment

Retention data can help you improve future programming. For example, you might discover that your audience prefers 30-minute sessions with a live Q&A instead of hour-long presentations.

For hybrid events, compare retention by audience type. If your in-person audience stayed engaged while virtual viewers left early, the virtual experience may need more interaction, more engaging virtual production, or better pacing for those not in the room.

4. Sponsor and exhibitor performance

Sponsors want more than logo placement and a shout-out. They want meaningful visibility and measurable opportunities.

Useful sponsor KPIs include:

• Booth visits

• Sponsor page views

• Resource downloads

• Connections made

• Meetings scheduled

• Chat activity

• Leads generated

• Session mentions

• Post-event content views

For hybrid events, sponsors often have a unique opportunity to connect with both audiences. An in-person attendee might visit a booth, while a virtual attendee can download sponsor resources, view relevant media or schedule a meeting online.

Report both types of activity so sponsors can see the full value of participating.

5. Content performance after the event

One of the biggest advantages of virtual and hybrid events is that the content can continue working after the final session ends.

Important metrics once your program is available on demand:

• Recording views

• Average watch time

• On-demand session completion

• Replay downloads

• Social media engagement

• Podcast or video clips created from the event

• Follow-up article traffic

• Resource downloads

A session that had modest live attendance may perform extremely well on demand. That does not make the session unsuccessful—it may simply mean specific content has a longer shelf life, or that the original session was broadcasted at a difficult time in the schedule.

This is where event production and content strategy can work together. A well-recorded session can easily become much more than a replay URL:

• Short video clips

• Social media posts

• Blog content

• Email content

• Training materials

• Sales resources

• Podcast episodes

The live event may be over, but your ROI continues when content can be replayed, repurposed and revisited over time.

6. Attendee satisfaction

Numbers tell you what people did. Feedback helps explain why.

Use a short post-event survey to ask questions like:

• How would you rate the overall event?

• Was the event easy to access?

• Was the content useful?

• Did the technology work well?

• Did you feel included in the event experience?

• What was your favorite session?

• What could be improved?

• Would you attend another event from us?

• How likely are you to recommend this event to a colleague?

Keep the survey short, simple to complete and relevant to your important questions and metrics. If it takes longer to fill out and requires more interaction than some of your sessions, people may decide to skip it.

7. Cost-per-attendee and cost-per-lead

Your total event budget matters, but averages can make the data easier to understand.

Calculate:

You can also calculate:

​Compare these numbers across event formats, but be careful not to judge purely on cost.

A less expensive event is not automatically better if it produces fewer qualified leads, lower engagement, or a poor attendee experience. Sometimes the extra investment in professional production, moderation, accessibility, online platforms or technical support is the secret sauce for making an event successful and effective for all attendees.

8. How to compare virtual and in-person audiences

Avoid putting both audiences into one large bucket. Instead, create separate reports for:

• Registration

• Attendance

• Engagement

• Session retention

• Networking

• Content consumption

• Satisfaction

• Conversion

Then compare the results carefully. The goal is not to declare a winner, but rather to understand how each audience experienced the event and where each format performed best.

Measuring hybrid event ROI is not about one impressive number that you’re focused on achieving. It’s about connecting your event activity to your actual goals. Look at who attended, how they participated, what they learned, what they did afterward, and whether the event created value for your organization based on all the metrics available.

And remember: a successful hybrid event is not simply an in-person event with a camera pointed at it. It is a carefully planned experience for two audiences, with the technology, content, and engagement strategy to support both.

Need help figuring out what matters most for your next virtual or hybrid event, and how to get there? Book a free 30-minute consultation with Revent Consulting, and let’s turn your event data into useful next steps.

Driving Webinar Registrants: How the Experts Do It

In today’s digital landscape, webinars have emerged as a powerful tool for engagement and lead generation. However, attracting registrants can sometimes feel like trying to catch a greased pig on a hot day. How to stand out from the crowd and get those registration numbers up is a question the team at Revent gets asked often, and while we are not marketing experts, we have seen our share of webinars, so take a read below to set yourself up for registration success!

The Importance of Shorter Webinars

Research indicates that shorter webinars tend to attract more registrants. In fact, a study by ON24 found that webinars lasting 30 minutes or less see a 40% increase in attendance compared to longer formats. Here’s why shorter webinars work:

• Attention Span: With an average attention span of just 8 seconds (yes you read that correctly), today’s audience prefers concise, informative sessions. If it takes longer than that to explain a concept, you are going to loose them even before they click on the link!

• Time Commitment: A shorter duration reduces perceived time investment, making it more likely that potential attendees will sign up. After all, no one wants to commit to a webinar that feels like a full-length feature film.

Proven Strategies to Increase Registrants

1. Leverage Compelling Titles and Descriptions

   • Use actionable language and highlight the value participants will gain. Titles like “Unlocking SEO Secrets in 30 Minutes” pique interest and drive sign-ups. As an alternative, using humor is also a great way to catch the eye such as “I Have No Idea What I'm Doing: A Guide to XYZ”.

2. Optimize for Search Engines

   • Incorporate SEO keywords related to your topic, such as “Webinar Marketing,” “Lead Generation Strategies,” and “AI Tools for Webinars.” This helps improve visibility on search engines, making it easier for potential registrants to find your event.

3. Create Eye-Catching Registration Pages

   • Your registration page should be visually appealing and most importantly, mobile-friendly. Consider the built-in registration options for your webinar platform of choice, or build your own landing page with a custom URL. Include a brief description, branding, speaker bios, and a clear call to action (CTA). Keep your page simple, user friendly and targeted towards your intended audience.

4. Utilize Social Media for Promotion

   • Share engaging snippets and visuals on social platforms like LinkedIn and Facebook once registration opens. Create your own feed to promote your event and provide a taste of what attendees should expect. Remember to also include relevant global hashtags when posting (#WebinarTips, #VirtualEvents) to reach a wider audience.

5. Incorporate Third-Party Tools for Personalization

   • Use analytics and AI-driven tools to interpret your attendee data and personalize marketing messages. Personalized emails have shown to increase open rates by 26%, leading to higher registration and attendance numbers.

6. Offer Incentives for Early Registration

   • Encourage early sign-ups by offering exclusive content, such as downloadable resources or discounts on future events, with a clear expiration date. This not only boosts registrants but also creates a sense of urgency. Nothing like a little FOMO to get people clicking!

7. Follow Up with Reminders

   • Send reminder emails as the event date approaches. A well-timed reminder can significantly increase attendance rates. Consider using an automated system to streamline this process, and make it simple for registrants to add the event to their calendar if they haven’t already. We recommend reaching out 1 week prior, the day prior and 1 hour before your event begins.

Driving more registrants to your webinars doesn’t require a complete overhaul of your marketing strategy. By implementing a few targeted techniques, you can significantly increase your reach and engagement. Remember to keep your webinars short, make use of SEO keywords, and leverage social media platforms for maximum impact.

Ready to take your webinars to the next level? Let the team at Revent Consulting guide you through the ever changing world of virtual events, from registration to the post event survey. Book a FREE 30 minute consultation with one of our streaming experts!

How to Create an Awesome PowerPoint for Your Next Webinar

When it comes to delivering a great presentation for a webinar or virtual event it’s all about making a connection with your audience, and a properly designed PowerPoint can make all the difference! At Revent, we’ve got some tips to help you create a presentation that not only informs but also entertains. So let’s dive in!

1. Know Your Crowd

• Who’s Tuned In?: Think about who will be watching. What are their interests? What do they want to learn? The average age and physical location of your audience will also help you tailor your message.

• Get Feedback Early: Consider sending out a quick survey before the event. Knowing what your audience is curious about can really shape your content, and also creates an additional point of contact as a reminder to join the webinar!

2. Tell a Story

• Start with a Bang: Kick things off with a captivating opening - a surprising fact, tie-in recent events, or a funny story. You want to grab their attention right away!

• Keep It Flowing: Organize your content logicallyer for your audience to follow along.

3. Design That Pops

Creating a visually appealing presentation is crucial for keeping your audience engaged. Here’s how to make your PowerPoint stand out:

• Consistent Branding: Use your company’s logo, colors, and fonts throughout the presentation. This not only reinforces brand identity but also creates a professional look. Tools like Canva or professional PPT designers can help you create visually cohesive slides easily.

• Use High-Quality Images Instead of Text Heavy Slides: Refrain from having slides covered with words, encouraging your audience to read through your slide instead of listening to your content. Images are a much more powerful way of conveying information. And be sure to avoid watermarked or pixelated images! Opt for high-resolution visuals that are relevant to your content.

• Effective Use of White Space: Don’t overcrowd your slides. White or negative space helps to focus attention on key points and makes your content more digestible. Aim for a balanced layout with enough breathing room around the important stuff.

• Dynamic Charts and Graphs: Instead of just listing statistics, make use of charts and graphs to convey data visually and unfold according to your talking points. This not only makes data driven slides more engaging but also helps your audience grasp complex information at a glance.

• Animation and Transitions: Subtle animations can help guide your audience through the presentation. However, use them sparingly to avoid distractions. A simple fade or slide transition can keep things smooth without being overwhelming.

4. Make It Interactive

Engagement is key in a virtual environment, and interactivity can significantly enhance your audience's experience. Here are some ideas:

• Live Polls: Use tools like Slido or Mentimeter to create live polls during your presentation. This not only keeps your audience on their toes but also provides valuable insights into their opinions or knowledge.

• Q&A Sessions: Encourage attendees to submit questions via chat throughout. And potentially set aside time for answering questions throughout the presentation, not just at the end. This can help clarify points and make the audience feel more involved.

• Gamification: Consider adding game-like elements, such as quizzes or challenges. This can be a fun way to recap key points and keep energy levels high.

• Breakout Rooms: If your platform supports it, you can use breakout rooms for small group discussions. Assign topics or questions for each group to discuss, then bring everyone back to share insights. This fosters connection and encourages networking.

• Feedback Opportunities: After your presentation, solicit feedback through a quick survey. Ask what they liked, what could be improved, and any topics they’d like to see in future webinars. This helps you continuously improve your content.

5. Use Tech to Your Advantage

Choosing the right technology and using it effectively can make or break your webinar experience. Here’s how to ensure everything runs smoothly:

• Selecting the Right Platform: Review the features of various platforms, such as Zoom, Webinar.net or Microsoft Teams. Consider factors like participant limits, recording capabilities, and interactive features. Choose one that aligns with your goals.

• Technical Check: A few days before the webinar, test your equipment. Check your microphone, camera, and internet connection, test any videos or slides, and ensure your software is updated to avoid any last-minute glitches.

• Screen Sharing Tips: When sharing your screen, make sure to close any unrelated tabs or notifications that might pop up. We always recommend having two screens to make sharing that much smoother. You want to keep the focus on your presentation, not on your desktop chaos!

• Backup Plan: Always have a backup plan in case of technical difficulties. This could be a second device ready to go, creating slides to display in case of any issues, or a virtual technician who can step in if needed. Having backup ensures you’ll always be able to keep the webinar running smoothly, no matter what the streaming gods throw at you.

Creating a memorable PowerPoint for your webinar doesn’t have to be stressful. By focusing on your audience, telling a good story, and using engaging visuals, you can create and deliver a presentation that shines. And if you’re still looking for that additional piece of professional design, event management or livestream support to take your presentations to the next level, the team at Revent can help make it happen!

Have more questions? Or want some quick feedback? Book a free 30 minute consultation with one of our expert virtual event producers!

Don’t Just Attend—Play! Gamification: The Superpower of Virtual Events!

Throughout time, games have always been part of any social gathering. The same applies to virtual events, where standing out and capturing attendee attention is more critical than ever. One of the most effective strategies to achieve this is through gamification. So let’s dive in and learn more about taking advantage of your audience’s competitive side!

What is Gamification?

Gamification involves integrating game-like features into non-game contexts, such as virtual events. By incorporating elements like points, leaderboards, challenges, and most importantly rewards, organizers can motivate attendees to engage more actively in the event.

Why Gamification Matters

1. Increased Engagement: Gamification adds an element of fun and competition, driving participants to interact with content and each other. Engaged attendees are more likely to absorb information and retain knowledge.

2. Enhanced Networking Opportunities: Gamified elements can facilitate networking by encouraging attendees to connect with one another through shared challenges or team-based activities. This creates a sense of community and strengthens professional relationships.

3. Data-Driven Insights: Gamification allows event organizers to track attendee behavior and preferences. Insights gained from these analytics can inform future events and help tailor experiences to meet audience needs.

4. Drives Behavior: Adding points or a game that leads your attendees to certain areas of your events is an amazing tool! For example, scavenger hunts to find clues or earn badges in various exhibitor booths are not just fun diversions, they also measurably drive more traffic to your exhibitors.

How to Implement Gamification in Your Virtual Event

1. Set Clear Objectives: Define what you want to achieve with gamification. Whether it's increasing attendance, boosting interaction, or enhancing learning, having clear goals will guide your strategy.

2. Choose Appropriate Game Elements: Consider incorporating points systems, badges, or leaderboards that reward attendees for participation, engagement in discussions, or completing specific tasks.

3. Design Interactive Challenges: Create competitions or challenges that align with your event's theme. Activities such as quizzes, scavenger hunts, or team-based projects can enhance collaboration and learning.

4. Provide Incentives: Offer rewards such as discounts, exclusive content, or physical prizes to motivate attendees to engage. Incentives can be a powerful driver for participation. Note: gift cards are a great motivator and easy to send to the winner once your event is over!

5. Gather Feedback: After the event, solicit feedback on the gamified elements. Understanding what attendees enjoyed or found challenging will help refine your approach for future events.

Virtual Event Platforms with Robust Gamification

vFairs

• Key Features:

  • Virtual Booth Challenges: Attendees can complete tasks at virtual booths to earn points, encouraging exploration.

  • Interactive Leaderboards: Display leaderboards that showcase top participants based on engagement and activities.

  • Networking Features: Gamified networking options help attendees connect based on points earned for interactions.

  • Scavenger Hunts: Hide an image throughout the platform to drive attendees to every corner of your event.

Accelevents

• Key Features:

  • Customizable Gamification Options: Organizers can tailor gamification elements like quizzes and challenges to fit their event theme.

  • Engagement Metrics: Track attendee participation through a comprehensive dashboard that highlights points and achievements.

  • Reward Incentives: Implement a system of rewards for top participants, enhancing motivation and competition.

Whova

• Key Features:

  • Event Challenges: Organizers can create specific challenges for attendees, like visiting booths or attending sessions.

  • Networking Points: Attendees earn points for networking activities, driving engagement.

  • Gamified Agenda: Attendees can check off attended sessions on a gamified agenda, making participation more rewarding.

Conclusion

Gamification is not just for fun; it’s a powerful tool that can significantly enhance the virtual event experience. By integrating game-like elements, you’ll foster deeper engagement, promote networking, and create memorable experiences that attendees will value. As the virtual event landscape continues to evolve, embracing the power of play will lead you to success!

Want to learn more about how to implement these strategies effectively? Book a FREE 30 minute consultation with our team here at Revent and let’s elevate your next event!

Virtual Meetings Unplugged: Your Guide to Engaging Like a Boss!

Attending virtual meetings is now as common as apple pie on the 4th of July and they can either be a blast—or a bit of a snooze-fest., no matter if your are on Zoom, Teams or Google Meet. So let’s dive into some fun and easy best practices on how YOU as the attendee can get the most out of these virtual interactions, regardless of its a team chat, a formal networking gathering or a webinar.

1. Prep Like a Pro

Read the Agenda: Give it a quick glance, no one is going to be quizzing you, but knowing what’s on the menu will help you show up prepared. Notes for the organizers… always provide an agenda even if its just a few bullet points!

Tech Check: Test your gear ahead of time—audio, video, and internet.

• Internet: Hard wired internet will always perform better, but if that is not possible try and be as close to your router as possible

• Lighting: make sure you are lit from the front (avoid sitting with a large window right behind you!)

• Equipment: Make sure your camera, speakers and microphone are working properly. Do not be afraid to go into the platform audio and video settings to make adjustments as well!

Bring a treat: Bring a hydrating beverage and a small snack with you!

2. Set the Scene

Find Your Zen Zone: Pick a quiet spot where you won’t be interrupted. Bonus points for a comfy chair!

Background Game: Make sure your background is neat and professional. If it’s not, go for a fun virtual background!

3. Get in the Groove

Create your Own Fun: Don’t be shy! Have your camera on and be ready to jump into the conversation to share your thoughts. Use the chat box to chat the group or send private chats to strategic connections. For example: on your next networking group call, drop your LinkedIn handle in the main chat and private chat with participants you want to connect with. Remember to be human and avoid the sales pitch.

Connect via Webcam: Look at the camera when you speak. It’s like making eye contact and helps everyone feel connected!

Dress to Impress: Even if you’re in your PJs, throw on a nice shirt. It sets the right vibe!

Control that Mute: Keep that mic muted when you’re not speaking to minimize background noise. However, be ready to unmute at a moments notice to be able to jump into the conversation! Pro tip, if you are on Zoom, just hold down the space bar to unmute and let it go to go back on mute!

Punctuality is Key: Join a few minutes early to show you mean business. Nobody likes waiting on latecomers!

Virtual meetings don’t have to be a waist of your precious time! With these simple tools, you will be on your way to leading engaging and productive discussions and networking like a pro. So grab your favorite beverage, settle in, and let’s make those virtual gatherings a blast!

Do you have any questions about virtual events? Book a FREE 30 minute conversation with one of our experts.

Clear Audio Can Make or Break Your Podcast

There is nothing more frustrating as a listener of a podcast (video or audio) than not being able to clearly understand the speaker. Does it sound like they are recording in a cave or that they keep walking away from their microphone? What is actually happening over there? Even if your podcast format is primarily video, clear audio is still essential and cannot be overlooked.

1. Engagement and Retention

• Listeners Tune In: Poor audio quality can lead to frustration and disengagement. If listeners struggle to hear or understand what’s being said, they are likely to switch off, regardless of how captivating the visuals are or how interesting your guest is.

• Focus on Content: Clear audio allows the audience to focus on the content rather than the distractions of poor sound. This enhances comprehension and keeps listeners engaged throughout your episode.

2. Accessibility for Everyone

• Wider Audience Reach: Clear audio improves accessibility for all listeners, including those who may have hearing impairments. Subtitles can enhance understanding, but if the audio is garbled then that AI closed captioning is going to come up with some interesting ideas…

• Global Appeal: For podcasts with international audiences, clear audio helps bridge language barriers. Listeners who are non-native speakers will find it easier to grasp content when the audio is crisp and clear.

3. Technical Considerations

• Equipment Matters: Investing in quality microphones and recording equipment is crucial. Even if you’re recording a video podcast, audio should be prioritized during setup. Here are some of our non-budget busting recommendations:

  • Elgato Wave 3 Dynamic Microphone: Elgato Official Website

  • Blue Yeti: Yeti Official Site

• Editing and Post-Production: Proper editing can enhance audio quality, removing background noise and balancing sound levels. This step is vital for ensuring a professional and enjoyable listening experience. However this step is not a miracle worker, and more of a cleanup. Keep this in mind, so make sure that your original recording is as high quality as possible.

4. The Audio-Visual Relationship

• Complementary Elements: For video podcasts, visuals and set design may capture attention, but they should complement the audio, not overshadow it. Viewers may be watching, but they are mostly listening, and the audio should guide their experience.

• Emotional Connection: Audio plays a significant role in conveying emotion. The tone of voice, inflections, and pauses can evoke feelings that visuals alone might not achieve.

In the realm of podcasting, no matter the format, audio quality is paramount. Clear audio not only enhances engagement and professionalism but also broadens accessibility and strengthens the emotional connection with the audience. As you create your podcast, remember that prioritizing your audio quality will lead to investing in the success of your show!

Are you ready to elevate your podcast? Our team is happy to chat with you about your setup and equipment with a FREE 30 minute consultation!

Sign-Up Success: Avoid These Common Registration Errors for Virtual Events!

Making a positive first impression is crucial, whether it’s a sharp outfit, a firm handshake, or a friendly smile. And positive first impressions are just as important when it comes to virtual events - that first click on the registration link sets the tone and expectations for your audience. If it’s messy or confusing, your event will reflect that. Conversely, a clean and user-friendly registration process builds trust and excitement about your content.

While some organizers view registration as merely a means to collect data, at Revent Consulting, we believe it’s a core part of event planning. Let’s dive into why!

1. Who, What, Where, and When?

Clicking on that initial link, only to find essential details like the event date, time and details missing or hidden, is frustrating. As an attendee, I will be hesitant to give you my information if I have no idea what it’s for, and I’m likely to abandon the registration.

Tip: Clearly outline all necessary information in a concise manner. To avoid overwhelming text, use bullet points or images to highlight key details.

Must Have:

• Event Date

• Event Start Time

• Event Duration/End Time

• Short Description

Nice to Have:

• Your logo

• A contact email address

• Speaker pictures and bios

• Basic agenda

2. How Long is This Registration?

According to Eventbrite, 23% of people abandon registration when the process is too complicated. That’s significant!

Solution: Simplify your registration by keeping the number of fields to five or fewer. Focus on collecting only the essential information to streamline the process.

If you need more details from attendees, consider capturing that information during the event using poll questions or a post event survey. This approach not only gathers the data you need but also fosters interaction - two birds with one stone!

3. Check the Mobile Experience!

With 50% of all web traffic coming from mobile devices, it’s likely that a similar percentage of attendees will register via mobile. Poor mobile design can lead to registration abandonment.

Solution: Test your registration links on various mobile devices before launching. Use an iPhone, iPad, and Android devices to cover the most common scenarios. Complete the registration process to ensure there are no hiccups at any point.

4. I Registered… Now What?

Congratulations on getting an attendee to register! However, if they don’t receive a confirmation email with a clear option to add your webinar to their calendar, the chances of them actually attending quickly goes down the drain.

Tip: Automate confirmation emails and send a reminder one hour before the event, including a calendar invite. This can increase your live attendance by around 20%. It’s also an excellent opportunity to showcase key messages, highlight speakers, and generate excitement about your content!

Now that you have the tools to make a great first impression, implement these changes for your next virtual event. Monitor your registration numbers compared to past webinars, and we’re pretty confident that a few simple tweaks will enhance both your registration rates and live performance!

If you’d like a free review of your registration page, don’t hesitate to book a FREE 30-minute consultation with one of our streaming experts here at Revent!